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The best cutlery for consumers that is found on the market still does not perfectly fit to the user needs. The FryChef, new generation concept frying pan, not only gives the user an opportunity to learn how to cook different dishes, but also saves a lot of space in the kitchen and finds the best ways to match their lifestyles.
Many people say that expensive cookware will not turn you into a gourmet cook, however with the use of the new FryChef system, user can learn how to cook. The results will be easier obtained with the most technologically advanced pan coating and structure. Customers can even decide the materials the pan will be made out of. User will have an opportunity to choose either less expensive materials for the pan or the more expensive structure, it is important to explain the user what the benefits of the more expensive materials are.

Ivan Mayorov
Product Concept Designer MSc Wels, Austria