After developing a sleeker device for Lensley with a high resolution capacitive multi-touch monitor. I suggested to the team that we implement a multi overlay application that was unique in the photo activation space. The net result were amazing and the Beats Music team loved the resulting effect simulating the Beats Music App, and allowing for customized experiences by the guests.
Step 1: Pick from 10 overlays.
Step 2: Pose and take a picture
Step 3: Share your sweet photo with all your friends and make them totes jelly.
The resulting pics were unique and shared and raved about by guests an Beats Music brass.
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Beats music at SXSW
At SXSW, you have to go big or go home, and Beats Music and Lensley teamed to do just that. Beats Music hosted events at The Illmore, plus parties sponsored by Pitchfork and Thrasher. Lensley stepped it up by bringing out a brand new Lensley Automatic device, featuring single-screen sharing and a completely new enclosure which I designed and produced – which is smaller & sleeker. That coupled with the multi overlay feature that I managed and produced made it an experience that was sought out at SXSW.