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Sports cooler design - This cooler was redesigned using the same liner, lid and handles of the old model (very old). The brief consisted in providing a new look by modifying only just the jacket.

The new model was designed in 2 versions: with moving handles and handles built into the jacket.
Plastic jugs - A new concept to replace the old model of jugs manufactured by this company. The new design had to look as "robust and bulky" as its predecessor but with a modern style.
Design of a new ice pack - The design makes use of an etching pattern on the sides to provide the idea of frozen. Simple and clean shapes were used to give the idea of quality and contemporary.
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Alejandro Arciga
Industrial Designer Sydney, Australia