Bicycle frame design and development. Product concept ideation as well as product naming, branding, graphic design. For this 2nd version of the O2 frameset (2019) we wanted to come up with a unique term that would reflect the high level of manufacturing and materials used for the high performance of this model. Hence the VAM term, to become a moniker for the highest level of Factor products.

Inigo Gisbert
Senior Product Designer Taiwan