Paint It Black

Paint It Black is a study in product design, branding and structure. I have always been interested in how elements, intentionally or unintentionally, become a permanent piece of recognition and a staple to a brand. In contrast some products are completely indistinguishable with branding removed. Through this process I will completely black out items reducing them to their basic form in an effort to discover more about the product.

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David Tucker
Designer & Art Director Los Angeles, CA