Irina Koryagina

Retail multi-brand boutiques called 163 are located in Novosibirsk, Russia. Boutiques sell prêt-à-porter lines by such brands as Diane von Furstenberg, Fendi, Versace, John Richmond and Karl Lagerfeld. They asked me to design a visual identity that wouldn’t overshadow the clothing but will be recognisable in a tiny local fashion market.

Boutique network has both male and female stores working under the same name. Ladies’ and gentlemen’s colours are connected within dynamic gradients and mixed using a grid. Vibrant patterns are easy to remember, apply to any surface and hard to be left unnoticed.

• Branding & Corporate Identity
• Art Direction
• Environmental Graphics