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Winner of the award

Salão Design Movelsul Brasil - 2014
Student module | Dorm furniture category
The Tool House project, settled in 2013, follows the concept of genre identity respect e has as main principle promote the inclusion of the children into the process of respect edification on what refers to the opposite sex. Reaching against the previous consignments which defy 'boy's toys' and 'girl's toys', Tool House encourages the child to live the playing experience in order to choose what play is better despite of any social prescription.

The whole project is about mixing backgrounds: it is a toy organizer which shapes evoke a little house, attribution of a feminine toy, that must be constructed by the own child, supported by its parents, with a playful tool-kit, relating a typically masculine play. Therefore, the mix of playing and experiences happens naturally. As the girl will build her own little house with the tool-kit as the boy will be able to play with the one he will also have built.
The proposal is based on the mutual respect e inclusion concept. Tool House is a toy-furniture which educates without preaching moral and works through personal choices, allowing the child to construct its own visions and preferences, free of moorings. Besides of that, the aimed public is not only the children in the first childhood (4-7 years) but also the new generation of parents which no longer accepts the genre prejudice and looks forward to raise children in a diversity based society, once is difficult to find a pedagogical toy in these moulds.
This is a co-work project of Isabela Marc and Gustavo Campos
Tool House

The Tool House project, settled in 2013 by Isabela Marc and Gustavo Campos, follows the concept of genre identity respect and has as main principle promote the inclusion of the children into the process of respect edification on what refers to the opposite sex.

Isabela Marc
Product Designer London, United Kingdom