Art Director including photo retouch of products to press proofing
Designed men and women special holiday fragrance gift sets. Responsible for all production stages Freelance
with global marketing and regional teams to build 360 campaigns including advertising, Art Director collateral, point of purchase materials, website and social media for Juicy Couture Perfume Collection. Manage team of designers and provide art direction. E.L.F. Cosmetics, N.Y. Update company brand identity and packaging to entire makeup line of products.
Responsible for providing overall creative direction for an array of luxury home product packaging, Art Director point of purchase displays for Elizabeth Arden Spa Collection, Claritin Anti-Allergen Bedding
Freelance Art Director 400 page book of Watches International
SELF magazine Home Collection and Columbia Sportswear Home Collection. Shop.com, N.Y. Responsible for developing from concept to production of all advertising and promotional materials Art Director of Lumière de Vie skincare and Motives by Loren Ridinger makeup. Art Direct photo shoots and manage design team. Modern Luxury Worked closely with editors and responsible from concept to pre-press of annually published Freelance Art Director 400 page book of Watches International.
Provide creative services to companies including L'oreal
Isthetic Coty and Universal Music Group Owner/Creative Director from developing concept to production. Projects include skin care packaging and fragrance gift sets, currently since February 1997 promotional collateral, corporate identity and CD packaging. L'oreal, N.Y. Build product campaigns including advertising, brochures, point of purchase materials, Freelance Designer and package design for Matrix hair care.
Freelance Senior Designer
Hans Küng Associates
Designer and production of Tissot print advertisements. Assisted in production of Swiss Air seasonal
project management selecting vendors overseeing proofing and quality assurance checks. Involved in conceptualization and stylistic direction of all projects and provided direction and orchestrate work of freelance designers and photographers. Created print advertisement and promotional items such as quarterly promotional kits.
T-shirts and artist posters
PolyGram Records Inc.
Design and production of compact disc, album, and cassette covers for various Pop, Rock, Jazz, Graphic Designer Classical and Latino artists. Responsible for print advertisements and promotional items such as limited edition CD Digipacks Kate Spade, N.Y. Created templates and spec W Magazine, Fairchild Publications Ltd., N.Y.
out packaging tech packs of all packaging items. Editorial design for monthly special featured articles. Revlon, N.Y. Update the entire line of point of HBO, N.Y. Art direct of all promotional items purchase for Revlon Nail Care and Nail Color. for Cinemax. Biggs & Co, N.Y./L.A. Redesign skin care Grey Advertising, N.Y. packaging for Soap & Glory. Create editorial advertisement for New York Post. Skintrium Corp, N.Y. Redesign company McCann-Erickson, Hong Kong logo and packaging of all skin care products. Conceptualize and art direct South China Morning
Universal Classics Group
Art direct Post ad campaign. photo session and design CD packaging of high Shapiro Design Associates, N.Y. profile Classical artists including Luciano Pavarotti Design and produce American Express Platinum Card and Renee Fleming. Fine Hotels & Resorts Worldwide Directory. Verve Music Group, N.Y. Design CD packaging, Saatchi & Saatchi, Hong Kong. advertisement and collateral of various Jazz artists Conceptualized and art directed Skippy Peanut Butter including Natalie Cole and Linda Ronstadt ad campaign. ad campaign.
Art Director Rock
GRP Recording Company
Designed CD packaging from concept to art direction of photography session for various Pop Art Director Rock, and Jazz artists including Diana Krall, George Benson and Al Jarreau.
Warlock Records Inc.
Maintained consistent artistic vision and branding as implemented all advertising marketing and communication initiatives. up and ran in-house art department including budget compilation of projects from Creative Director photography session to production and coordinated entire printing/production process including