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Promotion stand

Together with Jort Nijhuis, I have designed the newest 'TU Delft promotion stand' for the Studiebeurs in Utrecht. The 'Studiebeurs' is the largest Dutch study fair event for upcoming students.

It was a challenge to design a 'product' of this size. At the end we came up with a promotion stand of eight meters high and ten meters deep.
Our goal was to come up with a design what would attract the attention of the fair visitors from a far distance. Another goal was to keep the visitors' attention in the stand, for as long as possible. Regarding the positive reactions from the visitors, we have reached our goals.

This project is realized in corporation with the Dutch design agency S2O.

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Jaap Breeuwer
Designer at RAU Architects / Freelancer at www.jaapbreeuwer.nl Delft, Netherlands