True Value Rewards
True Value Rewards from Jack Wilcox
True Value Rewards

Strategy: Developed from the core value word "invested", the brand differentiates itself from corporate comms using a complimentary blue and depicting everyday customers showing off their home projects. Copy reflects and inspires investment in home, community and local store. Campaign: Direct Mail, In-store, email, web Role: Concept, graphics.

In-store poster
In-store poster
In-store application
Christmas direct mail
Premium customer gift tool
gLike
True Value Rewards

Strategy: Developed from the core value word "invested", the brand differentiates itself from corporate comms using a complimentary blue and depicting everyday customers showing off their home projects. Copy reflects and inspires investment in home, community and local store. Campaign: Direct Mail, In-store, email, web Role: Concept, graphics.

Jack Wilcox
Creative Director St Paul, MN