Springboard Marketing - I was contacted by a start up marketing company that needed a logo. I had a lot of creative freedom in designing the logo. I liked the idea of a light bulb because it has an electric feel. Havng the bulb replace the "O" in board and "I" in marketing seemed like the only logical place. I came up with several other ideas, but my client fell in love with the light bulb the moment I showed them that design. The rest is history.
Alliance Entertainment Music Group - An underground hip hop orgainzation that has been well known in the streets of Englewood Chicago was getting more noticed by talent scouts and AR agents. I was approched to create an identity to fit well with the underground scene. I designed the AMEG logo by taking out the middle line of the letters and replaceing it with the actual name of the company. The client's main wish was a logo that was bold and would stand out and be noticed from a distance.
My Personal Logo "Pijor" - The client is very happy with the design and the outcome of the logo. I brainstormed and draphed over 200 ideas to find the best solution. This process did not come over night and was in the production phase for well over a year. I wanted something simple, because simplicity is key.
Chicago Architecture Foundation (CAF) - Chicago Architecture Foundation notified the Illinois Institute of Art-Chicago to see what a class full of designers could create as they were thinking of chaning their identity. This is my stab at a new idenitiy for the CAF. I wanted a very elegant look and wanted it to have a blue-print feel to the design because of its name. Even though the company has no relation to designing buildings. They are the most distinguishing design institution in Chicago.
Chicago Architecture Foundation Signage - I designed some signage that can be placed around the city with fits the same style as the logo. I wanted to incorporate more of the draphing elements. I placed one of the signs at U.S. Cellular Field where the Chicago White Soxs play.
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Logo & Collateral Design
