Salon di Lola: Branding, Corporate Identity
Salon di Lola: Branding, Corporate Identity from Jacob Sternberg
Salon di Lola: Branding, Corporate Identity

I conceptualized the look and feel of the online and print branding for Salon di Lola. The clientele of the salon are sophisticated, educated and affluent women in a white collar community in Tampa, FL. As such, the owners of the salon wanted a polished, refined and feminine branding to promote their image. Due to a limited marketing budget, it was necessary to be sensitive to printing costs in the design. The pamphlet is a trifold printed at a local Fed-Ex Kinkos full color on low gloss paper.

Letterhead. All artwork, tag line and layout are my design.
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Thank you card. Due to budget constraints, the design was sensitive to the need to be printed at Fedex/Kinko's full color printer. 2 up ganged this design.
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Letterhead: Internal Corporate policy
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Front of post card. Initial test run was 6000 over a three month period. First month in market client earned 32 clients with gross billing $7,200. Cost of printing: $250. Body copy, design, and artwork was created in house.
Back of postcard. Body copy and photo supplied by client. All artwork was created in house. Facebook and Twitter artwork was recreated by me to guarantee proper printing.
Interior of trifold pamphlet. Body copy supplied by client. Due to budget constraints, the design was sensitive to the need to be printed at Fedex/Kinko's full color printer.
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Exterior of trifold pamphlet. Body copy supplied by client. Due to budget constraints, the design was sensitive to the need to be printed at Fedex/Kinko's full color printer.
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Custom design "leaflet".
This image represents the front window with branding treatments using a pierced plastic film material. The left of the image is the front door with logo decal and salon hours. Body copy supplied by client.
Front desk decal. Body copy supplied by client.
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Front of business card.
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Salon di Lola: Branding, Corporate Identity

I conceptualized the look and feel of the online and print branding for Salon di Lola. The clientele of the salon are sophisticated, educated and affluent women in a white collar community in Tampa, FL. As such, the owners of the salon wanted a polished, refined and feminine branding to promote their image. Due to a limited marketing budget, it was necessary to be sensitive to printing costs in the design. The pamphlet is a trifold printed at a local Fed-Ex Kinkos full color on low gloss paper.

Jacob Sternberg
Seeking challenging design projects to build portfolio. Columbus, OH