Spring Summer 13 - Trend Story - Bleached.
Inspired by Venice beach and skate youth. Sun bleached colour palette and DIY dye techniques for casual jersey.
Trans SS12 - So Called Life inspired 90's trend and print direction board. Developed for a young, fashionable womenswear and girlswear retailer for transitional selling.
Taking inspiration from the 90's MTV scene, gothic symbols and dip dyed colour. effects. A successful and well received Casual Jersey collection was developed from this board and sold in store and online.
Spring Summer 12 - Word Tee trend and print direction board.
A/W 12 Ice Queen Trend Direction. Focusing on heavily embellished key pieces and atmospheric prints.
Developed for an international client.
Spring Summer 12 Bad Candy - trend development and direction.
Think sugary pastels, bleached out candy plus a dash of brighter hues like bubblegum pink and green. Washed out pastel denims, grunge inspired sherbet sweet tee’s and tie-dyed shirts.
SS12 Print round up.
Developed for fashion blog.
Spring Summer 12 Cosmic Love - trend development and direction.
Looking to the skies and stars above for inspiration and the infinite possibilities for print.
AW 10/11 - New Grunge trend and direction board.
Developed for high street supplier.
AW 10/11 - Pretty Rebel trend and direction board.
Developed for high street supplier.
AW 10/11 Vintage Boutique (Knitwear) trend and direction board.
Developed for high street supplier.
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Trend Direction & Mood
A collection of past trend and mood board work for various retailers and clients.
I like to clearly establish trends and create mood boards that evoke a brand/clients vision and core values.
A believer of clean, visually stimulating and informative design when it comes to presenting ideas and concepts.
All work produced between AW 10 - SS13.
