January Home Theater Campaign - HD Done Right - I was an integral member in delivering Best Buy's January Home Theater event to the store environment. I oversaw signage design (show above), high-definition in-store television spots, radio ads and monitor animation.
Best Buy Holiday WOW - I was fortunate to have been assigned to the integrated holiday concepting team for a number of years at Best Buy. The team concepted and delivered the Holiday brand look/feel and then went to their specific business units to implement. I was key in integrating the brand campaign to the store environment through print (shown above), radio, narrow cast video and animation.
Sweeps for Geeks - After Best Buy acquired Geek Squad (it was the other way around if you're a Geek Squad Agent), I played a key role in developing and integrating their brand into Best Buy stores. Above is an example of an awareness campaign that included sweepstakes contests. I post this to highlight some of the fun, irreverent copy that came out of the Geek Squad Brand.
In-Store Live Events - Another group I worked closely with, was the live-events team for Best Buy. Here, I concepted and delivered a promotional piece for an in-store event featuring an local celebrity.
SPEC- Legos - SPEC - When you're working consistently with a single brand identity, one way to remain fresh, is to do Spec work. Here, I show a concept for a well-known brand.
SPEC - Legos - SPEC - When you're working consistently with a single brand identity, one way to remain fresh, is to do Spec work. Here, I show a concept for a well-known brand.
SPEC - Legos - SPEC - When you're working consistently with a single brand identity, one way to remain fresh, is to do Spec work. Here, I show a concept for a well-known brand.
SPEC - Redwing Boots - SPEC - When you're working consistently with a single brand identity, one way to remain fresh, is to do Spec work. Here, I show a concept for Redwing Boots with a new slogan "Stand for Something."
SPEC - Redwing Boots - SPEC - When you're working consistently with a single brand identity, one way to remain fresh, is to do Spec work. Here, I show a concept for Redwing Boots with a new slogan "Stand for Something."
SPEC - Redwing Boots - SPEC - When you're working consistently with a single brand identity, one way to remain fresh, is to do Spec work. Here, I show a concept for Redwing Boots with a new slogan "Stand for Something."
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