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Iams Pet Food - Packaging and retail design for Iams. Worked in colaboration with Saatchi & Saatchi.
8ft Michaels Set - A fast paced project involving a full retail load-in with Michaels.
IHOP Syrup Package - IHOP thought consumers would be drawn to the iconic A-frame architecture of the restaurant, but our research showed that consumers associated IHOP with the never-ending syrup carafes. We tested a series of designs and the caraffe style rated the highest. After several rounds of revisions and some technical exploration, we finalized the IHOP handled syrup bottle. The product just launched in March.
IHOP Syrup Package - This is the technical exploration. Going from simple to complex, we explored a range of options. Ultimately we ended up with the most simple version on the left.
IHOP syrup - This is the final IHOP syrup package that launched in March 2012. Now go buy a few cases.
Downy Wrinkle Release
Downy Wrinkle Release
Kids lunch Exploration - How might we facilitate the school lunch making process for parents?
Kids lunch Exploration - How might we facilitate the school lunch making process for parents?
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Some Packaging Projects
Comments (3)
  • Awesome Work..

    8 years ago

  • I knew the retail hight limit and which trigger trigger sprayer the client wanted. I used that information to create a template for the sketches, so yes > all hand drawn.

    9 years ago

  • wow i love this page..did u hand draw everyone?

    9 years ago

  • wow i love this page..did u hand draw everyone?

    9 years ago

  • I knew the retail hight limit and which trigger trigger sprayer the client wanted. I used that information to create a template for the sketches, so yes > all hand drawn.

    9 years ago

  • Awesome Work..

    8 years ago

Jake Teitelbaum
Designer & Innovation Consultant San Francisco, CA