PTS (Preferred Touring Solutions) is a full service travel and logistics company that works with Fortune 500 CEOs, Forbes 400 members, and some of the world’s top-grossing touring musical acts.
Logo: The initial ask was for “an umbrella or shield” to emphasis the idea of being protected. My goal was to blend the two ideas to satisfy the request in a way that wouldn’t feel unoriginal. Rather than use a side view like Citigroup or similar marks, I designed a slightly angled overhead view of the umbrella to resemble a shield.
Website: I created a navigation experience by integrating the logo into a full screen “portal” that opens and closes. When the portal is closed it symbolizes the level of security and privacy PTS offers; when it is opened it reveals the kind of exclusive locations one can expect from them.
Leave behind: The piece was die cut into four sections to offer a similar experience to the site.
Business cards: One standard version and one version in stamped metal.
