As it entered 2017, New York’s Javits Center required an online presence to match its status as the country’s busiest convention center. At Reitdesign I led the redesign of Javits Center’s website, giving emphasis to the user experience, as well as its sustainability efforts, social media activity and upcoming $1.5 billion expansion. An excess of content on the previous Javits site had resulted in it feeling both bloated and confusing; the new site’s clean interface and intuitive navigation allows for exhibitors and attendees to plan their experience more easily. The site also features an interactive calendar of events and live web cam streaming from its pioneering green roof. Visit javitscenter.com for the full experience.
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