The new Kemflo logoform was designed in a bilingual format with “Kunn-Foo-Le” in simplified Chinese conjoined with “Kemflo” in English. “Kemflo” is rendered in full-bodied Bauhaus 93 font that is visually smooth and fluid and conveys movement, friendliness, and durability. “Kunn-Foo-Le” is reversed out in Pantone 1805c. It means “Healthy, wealthy, happy” and has important cultural significance to Chinese consumers.
We also incorporated a water drop element inside of the “O” at the end of the “Kemflo” word block. This represents captured and filtered water and plugs back into Kemflo’s core business of consumer grade water filtration. The water drop “O” has the flexibility of becoming an independent icon and can be used as shorthand for the Kemflo brand.
