"Ugly and cheap."
Design Within Reach approached several Portland-area designers to reinvent products in the multi-billion dollar pet accessory category. We stepped up to the challenge by researching the market and determining that the lowly cat scratching post was the accessory most in need of a redesign. "Ugly and cheap" was the number one thing that most cat owners complained about when discussing their pet's scratching post accessories. Our solution is a very modern cat scratching post constructed of a wooden scratching column with a polished 11” diameter diecast aluminum base. The smooth and sculptural form is timeless and is designed to fit into a modern residential space and be complimentary to the home environment when not in use. The wood grain is pliable enough for a cat’s claw-sharpening activities but sturdy enough to keep it’s overall shape.