James Owen Pro

Nike called on us to help them create an iconic retail packaging design and eyewear case for their breakthrough Nike Vapor Strobe Eyewear product. The Vapor Strobe Eyewear improves athletic performance by enhancing visual skills such as focus, balance, peripheral vision, and reaction times by utilizing “strobing”, or flashing, LCD lens technology. That core functional benefit is communicated as soon as the user opens the box. Die-cut holes in the box top alternately hide and reveal (or “strobe”) the Sparq green rectangles as the lid is pulled up to uncover the eyewear case and accessories inside.

• Product Design
• Industrial Design
• 3D Modeling
• Art Direction
• CAD Design
• Creative Direction
• Graphic Design
• Ideation
• Illustrator
• Packaging Design