X-acto utility knife: Metal frame with wood scales and titanium blade
Williams Sonoma Serving Set: Machined marble tongs
West Elm silverware set: Formed from Damascus steel
Vornado tabletop fan: Toroidal fan blades made from pliable elastomer that are soft to the touch, quieter because of the toroidal blade shape, and nearly as efficient as a traditional fan
Tattinger wine bottle: Molded glass bottle done in a #glitch aesthetic
Swingline stapler:  Wood enclosure with metal accents
Stanley tape measure: Metal enclosure with wood veneer
Sony Connoisseur turntable: Turntable made of machined granite. Stable and vibration-free
SMEG two-slice toaster: Round, fluted enclosure with brass base
SiriusXM satellite radio: Conical enclosure with simple volume and channel selector at the top
SimpleHuman paper towel dispenser: Single-piece angled metal stand
SimpleHuman top-pull paper towel dispenser: Machined marble enclosure that fully captures a paper towel roll
Shimano Crankset: Machined aluminum front crank
Sentry Egg concept: Anti-gravity security bot
3M tape dispenser: Tall tape dispenser with weighted base for one handed operation
Riedel cocktail glass: Double wall glass with an iconic presentation
Restoration Hardware lantern: Indirect LED lighting for outdoor entertaining
Rejuvenation Watering Can: Brass construction with a simple and clean shape.
Ray Ban Aviators: 70s inspired, aviator-style sunglasses with frames made from Silestone
Pirelli 700c Wheel: Aluminum wheel for road bikes
Philips Sonicare Toothbrush: A slimmed down vibrating brush to battle Quip in the dental hygiene marketplace
OXO pepper mill: Glass pepper vessel with a knurled metal grinder
Omega Seamaster Laser: Chronograph with a clear face and laser generated hour and minute hands
Nest smart wastebasket: Embedded motion sensors track waste as it's throw into the basket. The built in light signaling and display lets the user know how fast they are filling up the wastebasket and when it's full. This helps the consumer become more aware of how much they throw away and will encourage them to use less and throw away less material. The curved base allows the wastebasket to wobble and pick up kinetic energy when an item is thrown into the cylinde
Umbra vase: Diecast and machined vessel shape based on the sound wave form of the word "flower"
Mont Blanc pen: Wood body with counterweighted metal nib and cap.
Logitech wireless speaker: Wood enclosure with brass support leg.
LG stacked washer / dryer: Washer / dryer combo made up of round volumes and warm metallic finishes.
Le Creuset tea kettle: Copper vessel with fluted exterior
Kitchen Kaboodle:  Vinagrette bottle
KitchenAid blender: Glass vessel with wide, metal base.
Kinto creamer dispenser: Glass creamer dispenser with a marble base and stopper
JosephJoseph Kitchen Tools:  Copper tools with riveted wood handles
Gucci Carabiner: Polished brass with two gates for better organization.
Gillette razor: Injection molded metal razor with secondary machining. Single-material design with hollow handle for minimal material usage.
Georg Jensen salt and pepper shaker: Glass dispensing tubes that rest in a marble base.
Dyson hand vac: Polished metal enclosure with wood handle.
Dualit Hand Mixer: Body and handle integrated into one volume.
Dior perfume bottle:  Cantilevered 5 oz. glass tube with metal base.
Crate and Barrel candelabrum: Eccentrically weighted and cantilevered brass candle holder.
Bulova infinity wall clock: Metal enclosure with laser projected hour (red), minute (blue), and second (white) hands.
Brita aluminum water bottle.
Breville orange juicer: Manual orange juice extraction device with wide base and integrated spout / splash guard.
BluDot doorbell: No need to touch a dirty doorbell, this one is activated with a hand swipe!
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Product Archetype Concept Exploration

An exploration of different products from different brands utilizing a unified design language.

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James Owen
Principal / Creative Director Portland, OR