Taking its roots in late 20th century, Dragon Oil is Dubai’s only upstream Oil and Gas exploration, development and production company. Headquartered in Dubai, UAE,Dragon Oil operates across Turkmenistan, Iraq, Egypt, Algeria, Tunisia, and Afghanistan.Dragon Oil is wholly owned subsidiary of Emirates National Oil Company (ENOC).Since the creation of its name and brandmark, 1993, team has deeply cherished its symbol and visual identity, however the need to bring consistency to the brand, to uplift and modernize, was growing more evident.
Dragon Oil felt lack of brand awareness and was seeking for a strategic rebranding exercise. With the key objective to keep the recall of its visual identity, DragonOil was looking to uplift the brand, as well as develop a clear Brand Positioning and Tone of Voice document that would help engage a highly diverse team of two thousand employees around the world, coming from a different cultural and educational backgrounds, and languages.