• About
  • Portfolio
  • Stream
Breville concept 1 (chosen) - The challenge was to design a kitchen to be placed in Macy's, Herald Square, Manhattan, during the holiday season. These fixtures are designed for maximum product exposure. The TV is on an advertising loop. Glass tile back-splash and dark wood floor offset the sleek, stainless steel design of the product. Table top touch screens offer info regarding product features and dimensions.
Breville concept 2 - The challenge was to design a kitchen to be placed in Macy's, Herald Square, Manhattan, during the holiday season. The fixtures were designed to be sculptural to reflect the higher quality of the product. Lighter woods were used to soften the space. The ceiling design was inspired by cookware racks. The screen was used to separate the space.
Breville concept 3 - The challenge was to design a kitchen to be placed in Macy's, Herald Square, Manhattan, during the holiday season. This space was designed to look like a musuem, elevating the porduct to an elite status. Pin lights were used to highlight the products.
  • o
Breville

Breville wanted us to design a pop-up in Macy's Herald Square for the holidays. Numerous concepts were presented.

Jody Amsden, LEED...
Adjunct Professor of Design Cleveland, OH