Evenflo was introducing a new (infant-to-toddler) car seat with their newest product-the Sure Latch. Research shows that most moms are not brand loyal and rely heavily on POP packaging. Also, pieces with a human element (photography) were more appealing. And photographs told the story faster than copy. This lenticular POP was simple, direct and has bulleted instructions that are easy to follow. The image was large enough to see yet didn't cover-up the product.