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Evenflo was introducing a new (infant-to-toddler) car seat with their newest product-the Sure Latch. Selecting a car seat is a rational decision(safety features) & an emotional decision(fashion & physical appeal) usually made at registry/infant stage. Some retail stores had shelf limitations. For those shelves that had size restrictions, this POP with a simple dangler and shelf talker were perfect match. Easy instructions and photos were right to the point.
Evenflo was introducing a new (infant-to-toddler) car seat with their newest product-the Sure Latch. It has been documented that up to 80% of all seats are installed incorrectly. Evenflo needed a "WOW" factor at the shelf. The display model could sit in a tray with actual car seat hooks where the consumer could see the ease of installing the new product properly using easy instructions and photos on the POP.
Evenflo was introducing a new (infant-to-toddler) car seat with their newest product-the Sure Latch. Research shows that most moms are not brand loyal and rely heavily on POP packaging. Also, pieces with a human element (photography) were more appealing. And photographs told the story faster than copy. This lenticular POP was simple, direct and has bulleted instructions that are easy to follow. The image was large enough to see yet didn't cover-up the product.
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Evenflo

Evenflo sells products for infants and toddlers. Plus they are in the business of selling safety to our children.

Jody Amsden, LEED...
Adjunct Professor of Design Cleveland, OH