Jason Boon

This was domain expansion project, taking the iconic Kleenex brand back to it's roots in facial cleansing and beauty and with it's core equity in care. Developed globally, I led all elements of the user experience, from product, primary and secondary packaging featuring high quality refillable dispensers, branding, photography and assisted on marketing touchpoints for ecommerce launch (website, PDP's, social, OLA, OLV).

• Design Management
• Branding & Corporate Identity
• Packaging Design
• Graphic Design