Design for Cerén, a new vodka brand - Cerén Vodka is distilled from sugar cane for an exceptionally smooth product. The first vodka of its kind, the challenge was to create a bottle for a new brand entering a crowded market. Although we explored bottles that took cues from the sugar plant, the final design was inspired by the detailing of high-end sports cars and the architecture of New York.
Award winning UK beer label - Rich golden hoppy ale from the heart of Dorset.
Beer can design for UK's #1 lager - This was the final can design. The bar tap in the background was developed by my structural design colleagues.
First round concepts for UK beer can - This was a huge project and we had a big team working on it. This collection of designs was my contribution to the first round exploration. Starting top left back row with the existing can and moving through evolutionary designs toward revolutionary design proposals front right.
Second round refinement/design development - As we proceeded through subsequent rounds we moved away from a white base-coat can, exploring the use of a the metallic substrate and playing up the black for a more industrial, masculine look.
Label concepts for a contemporary tequila - Label concepts exploring how we might put a new spin on tequilas, retaining a Mexican flavor but in a new way. These were inspired by a bordello, the painted walls of Mexico and the rustic art of the Southwest. I liked the idea of a Gecko playing a role somewhere along the way.
Label ideas for a non-traditional tequila - These concepts were for a tequila infused with extracts that would supposedly help ward off that tequila hangover. The product would be sold in clubs and targeted at a younger crowd.
Round one concept for Malibu re-design. - This slide and the other two show concept work that was created as part of an exploration for re-designing the Malibu brand.
More first one concept for Malibu re-design. - This slide and the other two show concept work taht was created as part of an exploration for re-designing the Malibu brand.
More first one concept for Malibu re-design. - This slide and the other two show concept work taht was created as part of an exploration for re-designing the Malibu brand.
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Alcoholic Beverages
Final designs and some early stage concept work for the various alcoholic beverage brands I have worked on over the years.
