While at Abercrombie & Fitch I was the Global Manager responsible for environmental brand direction on all four brands. One of our many projects was the rebranding of Abercrombie into a new reimagined brand focusing on casual luxury finishes and experiences. I took the team from five test locations into a global rollout package capable of flexing between a variety of interior and high-street locations throughout much of Europe, Asia and the US. Photo credit - https://us.fashionnetwork.com/news/Abercrombie-fitch-opens-second-uk-store,1011097.html
https://fashionunited.ch/nachrichten/einzelhandel/erster-deutscher-a-f-prototypen-store-eroeffnet-in-frankfurt/2018121216747
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Abercrombie & Fitch
While at Abercrombie & Fitch I was the Global Manager responsible for environmental brand direction on all four brands. One of our many projects was the rebranding of Abercrombie into a new reimagined brand focusing on casual luxury finishes and experiences. I took the team from five test locations into a global rollout package capable of flexing between a variety of interior and high-street locations throughout much of Europe, Asia and the US.
