abercrombie kids temp - Our kids temp revolved around painting everything white in order to make the dark industrial chain fixtures pop within the space, and also neutralize whatever happened to be there while camoflauging our surface mounted wall standards. On the storefront I kept the wood glazing system, accent lighting, but then only painted the millwork white while painting the brick black. I then used this idea that all of the brick "structure" throughout the space was painted the same black. This helped to carry a design language throughout the space at a very low cost.
abercrombie kids temp - Throughout the space I would highlight any interesting architectural element with our chain green color. When doing temps anything that can be done with paint to brand the space is critical, as anything built or altered could trigger a building permit.
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Retail - Temps

2019 brought our first adventures into Temp stores. I was responsible for the first abercrombie kids and developing this new prototype. The concept revolved around embracing the existing architecture while branding it in a fun and creative way.

Jason Welker
Architect New York, NY