Financing Memorandum / Request for Financing – A finely tuned balance of visuals and data, financing memoranda serve to engage, enlighten, and inform. Equity requests, in particular, necessitate presentation value given the capital provider is not merely lending, but instead ultimately investing in the project. This example – showcasing an influential and market-leading development in Portland, Oregon – heavily accentuates facts with intricate maps, telling statistics, and easily digested financial analysis to best showcase the immense value of both the to-be-built asset and rapidly evolving context in which it exists.
Firm Collateral & Branding – Establishing a recognizable and consistent brand aesthetic is essential to the long-term viability of any entity. Beginning with a recently re-imagined logo and a company affinity for medium blue, the above pieces – business card, letterhead, envelope, notepad, and shipping label – possess a deliberate uniformity not previously achieved at Ackman-ZIff. The balanced layouts, contrasting fonts, and minimal graphic elements combine to form a look and feel that is both stately and modern. Translation across multiple collateral pieces ensures an immediately identifiable presence – no matter the medium of communication – both internally and externally.
Deal Blocks / Lucites – Sculpture, trophy, and advertisement at once, deal blocks serve to both mark achievement and keep such top-of-mind. Created in partnership with HV Recognition, these examples demonstrate a uniqueness and project-specificity only realized with dedicated understanding of the transactions and a thorough creative process. Attention to detail, precise proportions, and accurate capture of the project’s character allow these pieces to stand out among their peers.
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Real Estate Capital Advisory