80 Metropolitan - Print, Online, + Outdoor - 80 Metropolitan offers 123 lofts, townhouses, and penthouses of exceptional substance and style. With its original branding deemed outdated, this newly implemented campaign emphasizes quality construction and a refined lifestyle. Not simply limited to traditional outlets, it also includes revised building signage, photography, sales center graphics, and a website.
Role: creative management, media planning
Team: Steiner, Halstead Property DM, Brooklyn Digital Foundry
80 Metropolitan - Website - 80 Metropolitan offers 123 lofts, townhouses, and penthouses of exceptional substance and style. With its original branding deemed outdated, this newly implemented campaign emphasizes quality construction and a refined lifestyle. Not simply limited to traditional outlets, it also includes revised building signage, photography, sales center graphics, and a website.
Role: creative management, media planning
Team: Steiner, Halstead Property DM, Brooklyn Digital Foundry
80 Metropolitan - Photography for Model - 80 Metropolitan offers 123 lofts, townhouses, and penthouses of exceptional substance and style. With its original branding deemed outdated, this newly implemented campaign emphasizes quality construction and a refined lifestyle. Not simply limited to traditional outlets, it also includes revised building signage, photography, sales center graphics, and a website.
Role: creative management, media planning
Team: Steiner, Halstead Property DM, Brooklyn Digital Foundry
540w28 - Print + Renderings - 540W28 blends the flavor, energy, and luxury of West Chelsea into a property custom-tailored to its buyer demographic. Branded with the refrain “enter bohemia-nouveau”, bright pink and deep black accent subtly edgy renderings showcasing the industrial façades, unique amenities, and spectacularly appointed residences.
Role: creative management, media planning, marketing floorplans
Team: RD Management LLC, L&M Development Partners, Ekstein Development, Halstead Property DM, Dune Road Group
540w28 - Floorplans - 540W28 blends the flavor, energy, and luxury of West Chelsea into a property custom-tailored to its buyer demographic. Branded with the refrain “enter bohemia-nouveau”, bright pink and deep black accent subtly edgy renderings showcasing the industrial façades, unique amenities, and spectacularly appointed residences.
Role: creative management, media planning, marketing floorplans
Team: RD Management LLC, L&M Development Partners, Ekstein Development, Halstead Property DM, Dune Road Group
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