Helped Walter Lee come up with inspiration and concepts for his MEDEN SS15 New York Fashion Week debut collection. Art Directed, designed, and executed artwork for all designated looks incorporating prints or embellishments.
MEDEN SS15 Inspiration & Design Focus
Left large photo: Asymmetrical coat dress with layered digitally printed silk chiffon and organza. Right large photo: Double layered digital printed silk chiffon and organza dress with stretch lambskin. Left small photo: Silk satin faced organza bomber jacket with cropped sleeves, double layered digital printed silk chiffon and organza dress with stretch lambskin. Right small photo: Cotton shirt with silk organza contrast double layered digital printed silk chiffon and organza short.
I wanted to create a unique all over floral print to use on several key pieces. So I decided to use origami because of it's 3-dimensionality and structural lines. To give it even more depth we printed the bottom layers on silk chiffon and then topped it with a very sheer printed organza layer. The fabric panels were digitally printed before cut & sew.
Textured cotton dress with jumbo screen print.
This was a large graphic print of shapes to follow the contour of the front panel. I used curved shapes with varying thicknesses inspired by calligraphic strokes. This creates an illusion of color blocked panels and ties into the cut & sew panel styles in the collection.
Cotton jacquard dress with engineered digitally printed silk panels.
Taking the same calligraphic look. I created these digitally printed graphics to also follow along the contours of the intricate panel shapes. This was quite tricky due to the shrinkage of the silk after printing and running through the dryer.
Box pleated dress with UV printed and laser cut white lambskin appliques.
I created this japanese inspired random geometric graphic to be printed on this vest-like applique. It is a scattering of layered shapes with color blurs, shadows, and highlights for some depth and dimension. In person you see more texture and depth from the laser cut shapes incorporated and aligned with the printing. There were two pieces in the Collection using this graphic, and these were the only two pieces that incorporated such a wide array of colors, but only colors used in the Collections color palette. In order to create this we had panels cut out of the skin, then printed, and then laser cut the actual shape of the pattern pieces out of the panels during the laser cutting phase.