Highway Beer | Beer for bikers | Identity design
Highway Beer | Beer for bikers
Highway Beer | Beer for bikers | Identity design
Beer cap
Highway Beer | Beer for bikers | Identity design & Packaging design
The logo of the beer is a mix of two fonts, which comprises simplicity and details. The logo is embroidered on the leather packaging.
Highway Beer | Beer for bikers | Packaging design
Application : The bag being hooked to the bike. The bag contains material to keep the beer chilled even while carrying the same.
Highway Beer | Beer for bikers | Packaging design
Close-up shot and top shot of the packaging.
Highway Beer | Beer for bikers | Packaging design
Highway Beer | Beer for bikers | Identity & Packaging design
Model shoot | Rael Armstrong
Highway Beer | Beer for bikers | Identity & Packaging design
Model shoot | Rael Armstrong
Highway Beer | Beer for bikers | Identity & Packaging design
Model shoot | Rael Armstrong
Highway Beer | Beer for bikers | Identity & Packaging design
Model shoot | Rael Armstrong
Highway Beer | Beer for bikers | Identity & Packaging design
Model shoot | Rael Armstrong
Highway Beer | Beer for bikers | Identity & Packaging design
Model shoot | Rael Armstrong
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Highway Beer | Identity and Packaging Design
Design and subculture. The project is directly related to biker subculture. In the project the topic chosen for defining the biker subculture is BEER. As one may observe, beer is one of the best liked drink by biker. The approach of providing exclusive beer, only for bikers with the useful and successful packaging has been taken care of. Therefore, the inspiration and the material used have been logically used.
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Jaspreet Singh Mohindra
Graphic / Visual communication Designer | +91 9999590870 | jaspreetsinghmohindra@gmail.com
Delhi, India