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Retail Space: KrisVanAssche
The KRISVANASSCHE Retail Center introduces to the American consumer the dutch designers unique vision of
exquisite sportswear and positions it alongside a merchandising partnership with BEATS headphones. The center
offers a variety of product through a self-service auto-mat that allows views into the store operations. Mezzanine
level provides a custom tailoring studio to perform custom fit alterations. The juxtaposition of line and mass, weight
and lightness, and opacity and translucence will be visible throughout the structure and in material choices, further
articulating the KRISVANASSCHE aesthetic.
