PACKAGING DESIGN for ITALIAN JUICES - THE BRAND (PACKAGING FOR JUICES)
2005, Milano
NABA
3"x3"x10" (aprox)
Coated tetrabrik cardboard, PET cap.
The NABA, in Milan, set a competition on fruit juice packaging design
for an still in-existing juice brand, called The Brand. Our team won the competition. After exhaustive market research and target definition, we developed two lines of packaging: "Etichetta Nera" (black label) for 100%
fruit juices and "Etichetta Bianca" (white label) for fruit and milk juices.
MOBKASTER KIT - Mobkaster (mbkstr) was defined as a
powerful means of enhancing a live event through interactive text messaging. It is an entertainment system developed to provide a series of interactions with users that allows them to receive content, respond, and
enter other content threads based on their input. And they needed us to develop accessories and apparel that would be marked with codes to invite people to join the wearer’s mobkast.
PACKAGING DESIGN for ITALIAN JUICES - THE BRAND (PACKAGING FOR JUICES)
2005, Milano
NABA
3"x3"x10" (aprox)
Coated tetrabrik cardboard, PET cap.
The success of this packaging relayed on the minimal use of elements, a strong color identification and the very elaborated simplicity of the
icons that identified the six different flavors: orange, kiwi, pineapple, grapefruit, blackberry and coconut. The caps of the bottles are to be used as cups and they are collectable. The result was a sleek and elegant
but still very friendly bottle.
MOBKASTER KIT - MOBKASTER KIT
2006, NYC
The Conduit Group for Counts Media
7"x4"x1.5"
Cardboard, plastic cards,T-shirt.
The look of all the
elements should respond to the personality of mobkstr: friendly, social, urban, young, independent, messy, experimental and confident. And they should have strong graphic requirements since they were intended
to prominently “broadcast†the invitation to join a specific mbkst. The final kit included a compressed T-shirt, 20 customizable cellphone tags and an ID card.
MOBKASTR KIT - ASSEMBLY - MOBKASTER KIT
2006, NYC
The Conduit Group for Counts Media
7"x4"x1.5"
Cardboard, plastic cards,T-shirt.
MOBKASTR KIT - ASSEMBLY - MOBKASTER KIT
2006, NYC
The Conduit Group for Counts Media
7"x4"x1.5"
Cardboard, plastic cards,T-shirt.
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PACKAGING DESIGN