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Baby Carrier

Final project work at Jönköping University completed May 2012 in collaboration with Haglöfs Scandinavia AB.

Design brief
For my final project work, I wanted to collaborate with a well respected Swedish brand, in a project that would be heavily user-focused. After the research phase, my aim was to design a minimalistic carrier that would provide good support for the infant, and also be convenient for everyday use.

Design approach
• variety of design methods employed including ethnographic studies, user interviews, roleplay as the customer, market analysis, secondary research on areas such as infant development and ergonomics
• iterative design approach, using new information to spark new ideas which are prototyped and tested

Joyce Chow
Interaction/Product Designer Linkoping, Sweden