juicer redesign - The redesigned juicer simplifies the often tedious juicing process. It features a seperate juice and pulp container that can be emptied while the product is in use, allowing for constant and extended juicing time. The transparent lid and cups allow the user to monitor the progress so they know when exactly to empty the pulp and juice.
The juicer compliments any kitchen as the small footprint takes up limited space
so it is easy to keep on the bench.
The redesign utalised DFMA design for
manufacture and assembly. The existing juicer was costed at an estimated price of $32.21 per unit, based on a production run of 100,000 per year.
The redesign has reduced to the cost to $29.96, and sub- assemblies from
6 to 4, whilst maintaining the desired
aesthetics and usability.