Aquent Studio for Colgate Palmolive
New York, NY
Aug 2020 - Present (1 year 1 month)
Aquent Studio exclusively for Colgate Personal, Home and Pet Care. Produce mechanical packaging, line extension and adaptations for a wide range of substrates and paper. Packaging production process have multiple combinations of process, spot colors and special materials to coincide with the cost structure of the product and its competition.
Design Manager/Design Lead
2019 - 2020 (1 year)
Studio: Art Director Design and produce primary and secondary packaging, line extensions, adaptations, Point of Purchase and Point of Sale materials for men's and women's personal care products. Work with clients and internal design teams to coordinate creative and production solutions. Presented alternatives for structure, design and process.
Epoch Everlasting Play
2018 - 2019 (1 year)
Design and produce primary and secondary packaging, line extensions, adaptations for toy products. Work with vendors and internal design for packaging and trade show displays.
Art Director/Agency Contractor
2018 - 2018
Design and produce a wide array of marketing material for print and web as well as packaging. Projects are for the personal care product lines; Philips-Norelco, Philips Sonicare and Philips AVENT. Also included is their line of medical diagnostic equipment and kitchen appliances. Within these duties include retouching and illustration work.
Senior Designer/Agency Contractor
Toys R Us
2016 - 2018 (2 years)
Designed and produced packaging, line extensions, POP, POS and display materials for boys and girls toys. Work with packaging and product development departments in several capacities. Present sketches for both structure and design solutions. Create working white box die lines and box construction for vendors to follow. Execute product illustration and photo retouching. Write and produce style guides for outside studios to follow. Integrated physical and electronic comping for product and line review. Produced informational design instructions for Babies R Us products.
Design Manager/Creative Lead
2009 - 2014 (5 years)
Implemented system for start up creative department with a rapidly growing product line. Cost reduced and quality improved by expanding in house capabilities through cross training and added services. Design and produce visual system for all print, web and marketing materials. Managed a group of staff and contract Creatives.
• Redesigned all primary and secondary packing for over 800 house brands and private labels
• Set up in-house creative department, putting systems in place to work with other departments
• Produced training materials, trained staff for domestic and overseas in 3D and Adobe software
• Set up in-house photo studio, lowering costs and increasing project turnaround time
• Developed style guide improving workflow involving several agencies and vendors
• Established and improved yearly budget for software, hardware and department needs
• Planned for product expansion to accommodate both whole sale retail sales
• Created dynarexassets.com, establishing on line resource for marketing materials for suppliers
McCaffrey Gottlieb Lane Advertising
Mar 2008 - Mar 2009 (1 year)
Reported to Senior Partner and VP of Creative Created designs for launch of Swedish Match/General Cigar's Punch, Macanudo, Partagas and Special Edition Cigars * Developed and improved product look based on consumer profile and market research increasing account success rate and contributing to company revenue * Generated client presentations that showcased concepts and marketing strategy * Created line extensions and adaptations for Consumer Packaged Goods and ancillary marketing materials such as ads, shelf talkers, counter and end displays upon approval of final designs Veteran: United States Air Force Reserve