Matt Jeffries

Hamleys Regent Street Store Concept - Hamleys opened in London in 1766, children of every era have associated the famous toy store with a sense of magic and fun. To convey this storied brand, we came up with a unique style of combining heritage elements of the Hamleys brand, of London, and of the
world of childhood literature.

From interactive game boards, to a
double-decker escalator bus, this new
concept is aimed to bring a new level of
excitement to children of all ages.

• Environmental Graphics