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Body Butter Collection {Body Care}
Body Butter Collection {Body Care} from Jenna Rody
Body Butter Collection {Body Care}

8 years | 15 fragrances | 125 items |  9 MM units sold | 40 MM retail sales  
Category changing program developed, designed and delivered exclusively to Wal-Mart Canada. 
VPI item (volume producing item) and company award for Vendor Partner of the Year (2004) . 
Idea originated from WM buyer starting with only one sku (body butter).

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Body Butter Collection {Body Care}

8 years | 15 fragrances | 125 items |  9 MM units sold | 40 MM retail sales  
Category changing program developed, designed and delivered exclusively to Wal-Mart Canada. 
VPI item (volume producing item) and company award for Vendor Partner of the Year (2004) . 
Idea originated from WM buyer starting with only one sku (body butter).

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Jenna Rody
Creative Director / New Product Development Toronto, Canada