Kmart Astor Place Window Displays.
Exit graphics inside Kmart Penn Station Store
Grab and go Kmart inside Penn Station train level.
Kmart Astor Place checkout mural
Kmart Penn Station back wall shoe department signage
Kmart Penn Station window display concept
Kmart Brooklyn store column wraps
Kmart Penn Station Window Display
Kmart NYC Store Design

Throughout 2017 and 2018 the New York Penn Station, Astor Place and Brooklyn Sears stores received makeovers. I was responsible for creating one-of-a-kind Kmarts with a New York vibe. The look and feel was strongly rooted in the updated brand style that was established in 2016. Kmart was dedicated to "Making Shopping Fun Again". This theme was infused throughout the store refreshes through bright bold colors, bold in-your-face photography, quirky headlines, and customer-friendly navigation solutions. Each of the stores had their own way to stand out from the next by customizing certain elements to its geographic locations.
My work did not just end at the computer – my role was heavily involved from the ground up with each of these stores. I was involved in material selections, graphic applications, fixture signing, photography selection and retouching direction.

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Freelance, Full-time, Moonlighting
Jenna West
Creative Director Naperville, IL