TRIMSPA Billboard - Outdoor creative for TRIMSPA for second quarter 2005 (this location: Times Square, NY). This design debuts the company's first before & after models following the release of it's ephedra-free formula. Portray's the brand's intended image as stated by their SPA logo: Sexy, Powerful, Attitude.
TRIMSPA Print Ad - TRIMSPA ad creative. Featured in all media for third quarter 2004. Exposure included Cosmopolitan, People, TV Guide, Lincoln Road, National Enquirer, Star, Glamour, Redbook, etc. Debut of the SPA logo, associated w/ TRIMSPA, defining SPA not as a location, but as a state of mind - Sexy, Powerful, Attitude.
Rawlings Fitness Flooring Packaging - Die cut, sleeve insert for the Rawlings line of Fitness Flooring. Intended to project a feeling of toughness, while remaining in line with the core, clean Rawlings branded look.
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