Web Assets - Client: GE Healthcare
Project: My team was given the opportunity present a series of strategic concepts to GE Healthcare for their presence at RSNA 2007. My responsibilities started at concept level and included translating established brand standards to fit our innovative approach, design of interactive and print elements, and finally the presentation layout.
The website, an evite, and a thank you email are above.
Book - Client: GE Healthcare
Project: Project: This book design reflects how we wanted to directly bring the existing GE Healthcare campaign, "Healthcare Re-imagined", to life.
The pages above show how I used GE Healthcare's corporate color palette to create a feeling that is medical without being cold.
Messaging and Signage - Client: GE Healthcare
Project: A bright color palette accentuated the photography throughout the space. Messaging elements included branding walls, zone markers, digital presentations, multimedia graphics, and demonstration areas.
Additional Assets - Client: GE Healthcare
Project: A combination of signage and print pieces were proposed for RSNA 2007. This cohesive branding initiative would bring GE Healthcare's story directly to their target audience
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GE Healthcare - RSNA