Jennifer Mederos

Start Your Quest with GPS - Experience Design - Client: Research In Motion (BlackBerry) & Lucasfilm Project: As the designer for a cross promotion between BlackBerry, AT&T, and Lucasfilm I developed a cohesive campaign featuring the BlackBerry Pearl with GPS utilizing the established look and feel of the Indiana Jones brand. The installation above leverages video, demonstrations, give-aways, photo marketing, and promotional print pieces in a national mall tour.

Start Your Quest with GPS - Signage - Client: Research In Motion (BlackBerry) & Lucasfilm Project: A warm color palette accentuated the photography provided by Lucasfilm. Branding elements such as wayfinding signage was created to further the promotion of Indiana Jones and the Kingdom of the Crystal Skull and the BlackBerry Pearl with GPS.

Start your Quest with GPS - Web - Client: Research In Motion (BlackBerry) & Lucasfilm Project: BlackBerry Reps and clients were invited to a VIP screening before the release of Indiana Jones and the Crystal Skull. The evite above connected with attendees and shows my implementation of the established look of the Indiana Jones Brand.

Start your Quest with GPS - Print - Client: Research In Motion (BlackBerry) & Lucasfilm Project: Name badge for those who attended a pre-screening of Indiana Jones and the Crystal Skull.