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Fidelity women's campaign
Problem statement:
The retirement plan consultant at Wells Fargo who manages this client relationship found that the women in this plan were participating at a significantly lower rate than men.
Solution:
An email leads to a microsite campaign teaches women who are employees at Fidelity about the facts around women and investing. The site shows the imbalances between men and women when it comes to saving for retirement, in an effort to get them to engage more with their retirement plan.
Deliverables:
> Email design
> Web UI/UX design
> Email development
> Web development completed by vendor
