In progress:
Each year financial companies develop offerings that a plan sponsor can use to help their employees learn more about their retirement plans. The employees that have these retirement plans struggle to understand how they work. Communications to the employees or “plan participants” is often full of long and complicated legal language. Electronic delivery has not been used frequently with retirement plan providers communicating to their participants, but it is beginning to happen more today.
An interactive educational microsite will hook the user with its approachable style of presenting education about planning for retirement. With a gamified microsite that includes an animated character and a playful style and short educational videos, this website will persuade retirement plan participants to be more proactive with planning for their retirement, while covering four primary topics which include enrollment, asset allocation, increasing contribution, and nearing retirement.
