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Jaguar Concept


Being part of this project allowed me to delve into the world of a more sophisticated, high-end product. These layouts are from our presentation for the XK catalog. Our aim was to imprint our unique style while aligning with the 'Gorgeous' campaign. We approached this by showcasing the vehicle as if it were an exquisite piece of jewelry, focusing on a clean, jewel-like presentation with minimal text. The use of background textures and foreground elements was deliberate, adding a rich, sensual quality to each page. I personally handled all the retouching and design for each spread.

Jennifer Treece
Fine Artist / Art Director / Graphic Designer Livonia, MI