Jennifer Treece

Designed and developed the complete visual identity and promotional campaign for the Traverse City Comedy Fest. Led the creative direction across all branded touchpoints including logo design, event branding, color palette, typography, print collateral, business cards, festival programs, merchandise concepts, social/web ads, and marketing graphics. Created a cohesive, modern look and feel that captured the energy of live comedy while establishing a recognizable festival brand across digital and print platforms.

• Advertising
• Creative Direction
• Art Direction
• Graphic Design
• InDesign
• Branding & Corporate Identity