Customer Segmentation material
View PDF
View PDF
Customer Segmentation material
View PDF
View PDF
Customer Segmentation material
View PDF
View PDF
Deeper dive: Connected Socializer 1 - A deeper dive into the Connected Socializer.
Deeper dive: Connected Socializer 2 - A deeper dive into the Connected Socializer
Deeper dive: Connected Socializer 3 - A deeper dive into the Connected Socializer
Deeper dive: The Tech Seeker - A deeper dive into The Tech Seeker
Deeper dive: The Life Syncher - A deeper dive into The Life Syncher
Field Guide: Cover - A deeper delve than the Quick Guide, but still manageable/understandable. Last page drives to website for deeper drill down and research.
Field Guide 2 - A deeper delve than the Quick Guide, but still manageable/understandable. Last page drives to website for deeper drill down and research.
Field Guide 3 - A deeper delve than the Quick Guide, but still manageable/understandable. Last page drives to website for deeper drill down and research.
Field Guide 4 - A deeper delve than the Quick Guide, but still manageable/understandable. Last page drives to website for deeper drill down and research.
Field Guide 5 - A deeper delve than the Quick Guide, but still manageable/understandable. Last page drives to website for deeper drill down and research.
Field Guide 6 - A deeper delve than the Quick Guide, but still manageable/understandable. Last page drives to website for deeper drill down and research.
Field Guide 7 - A deeper delve than the Quick Guide, but still manageable/understandable. Last page drives to website for deeper drill down and research.
Field Guide: Last Page
Marketing Material: Overview - Fresh Perspective Kit
Kraft Paper Notebook
Field Guide
Quick Guide
Pencil
Freestanding Spinning Display
Marketing Dept. Cubes
Gummed Pads od Paper
Jones Soda
Marketing Material: Quick Guide - A quick reference guide at your finger tips.
Magnetized to be used on file cabinets or
cube interior walls.
Marketing Material: Notebook w/sticker and belly band - Notebook has blue grid paper sheets for employees to use as they wish. The front has a sticker that wraps the top of the folder onto the inside front cover. From the front, we see the “Fresh Perspective†tagline, inside front cover has the Segmentation illustrations.
Marketing Material: Freestanding Display - Spinning displays placed at corporate headquarters to peak interest in new segmentation.
Marketing Material - Spinning Cubes - For one week, replaced Marketing Department employee photos/bios with the segmentation cubes. One segment per cube, illustrations on three sides, fourth side has segment name, two key words and quotes.
Marketing Material: Jones Soda - Special make-up sodas appear in all the fridges around corporate headquarters. All segments featured (6 unique front labels). Back label drives employees to website for deeper drill down of information.
Marketing Material: Posters 1 - Complete series of posters for printing and distribution by in-house T-Mobile team.
Marketing Material: Posters 2 - Complete series of posters for printing and distribution by in-house T-Mobile team.
gLike
T-Mobile
Agency: HappyLucky
My Contribution: Creative concepts and writing for audience segmentation presentation.
