Jenny Slife

01_IDENTITY _Retro Fittings - Create a timeless identity for “Retro Fittings” a charity fashion show put on by St. Vincent de Paul to raise money for their organization. Design six deliverables for the fashion show that speak to the nature of the event.
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02_IDENTITY_GCCCC Logo + Stationary - Develop a more cohesive brand image for the Greater Cincinnati Chinese Chamber of Commerce that creates the impression of a vibrant and dynamic organization that is focused on creating opportunities and connecting greater Cincinnati and China.
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03_ICON SYSTEM_Australian Animals - A system of nine icons depicting endangered or vulnerable Australian animals and a series of educational collateral pieces to teach grade school aged children about these animals and what they can do to help.
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04_PACKAGING_Herbal Essences - Age up the Herbal Essences brand to fit a more sophisticated consumer. Play up not only the hair benefit, but the ingredients as well.
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05_PACKAGING_Pringles Fun Bites - Create a look for a new Pringles product, Fun Bites, making it fun and accessible to children but still conveying its health benefits to parents.
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06_TOY+PACKAGE DESIGN_Caravan Camels - Design an educational paper toy and package for children.
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07_INFORMATION DESIGN_German Cincinnati - An informational piece centered around the history of German Cincinnati.
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08_POSTER DESIGN_Silent Noise - Used earlier projects to create a unique poster for a silent rave event called “Silent Noise”.
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09_POSTER DESIGN_Breast Cancer Awareness - Used earlier project to create a personable poster for breast cancer awareness.
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10_BOOK DESIGN_Caricature Artists - Design a cover and series of spreads for a book on caricature artists and their work.
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11_BOOK COVERS_Nanowrimo Covers - In addition to writing 50,000 words in the month of November for National Novel Writing Month (NANOWRIMO), I also took on the challenge to design book covers for some fellow WriMos.
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12_EXPRESSIVE TYPE_Cinderella - A typographic expression of Roald Dahl’s quirky and gory retelling of the classic Cinderella.
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13_ILLUSTRATION_Concept Art - Conceptual drawings of characters from a friend’s original story. Drawings done in Photoshop with a Wacom tablet.
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14_ILLUSTRATION_Caricatures - A series of caricatures done while working as a caricature artist at Geauga Lake, an amusement park in Aurora, Ohio and done on my own time. Drawings done with traditional media (Copic Marker, Graphite, Prisma Color Art Stix) or in Photoshop with a Wacom tablet.
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15_ILLUSTRATION_Sustainability Personas - Create personas and design characters based on the extremes of the seven barriers found that prevent the 50 plus from being sustainable.
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16_CASE STUDY_Legible Design for the Aging Eye - Approximately forty percent of the U.S. population is over the age of forty-five years old—an age when people typically begin to experience vision difficulties. As eyes age, people experience a loss of light, focus, central field, and peripheral vision. Changes is vision require new considerations in design. Creating a set of consistent standards for communication design will make the visual world easier to navigate for the aging population.
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