"Nurture Growth" Mixed media on illustration board.
Original illustration developed for the marketing campaign promoting the group's inaugural season in Southern Maryland. The goal was to generate interest in the community and among the target audience.
Fall 2017 program flyer utilizing the "Nurture Growth" illustration.
"Firm Foundation" Mixed media on illustration board
Original illustration concept developed to promote the Fall 2017 program's final 5K race.
5K flyer design utilizing the "Firm Foundation" illustration concept.
5K social media promotions
5K promotional road sign
"Positive Inside" Mixed media on illustration board and digital watercolor flourish
Original illustration concept developed for possible use in both social media as well as possible Spring 2018 program marketing.
Spring 2018 marketing mock-ups using the "Positive Inside" concept.
"Lace Up!" Pastel on sand-coated paper
Additional original illustration developed for possible use in both social media as well as Spring 2018 5K promotions.
Spring 2018 marketing mock-ups using the "Lace Up!" concept.
With the groups focus on Instagram as a means to inspire and engage with the target audience, I developed six concepts promoting positivity and #girlpower.
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Girls on the Run Southern Maryland
Illustration and marketing/social media designs for Girls on the Run Southern Maryland created during a summer internship with the group. ©2017 Jen Sheckels
